{"title":"Sale Dresses","description":"","products":[{"product_id":"helena-maxi-dress-red","title":"Helena Maxi Dress - Red","description":"\u003cp\u003eGet the silhouette of dreams in Helena. a premium stretch crepe design with fit and flare skirt. This maxi style has a chic square neckline with pleat detail and flattering tapered straps. Keep things ultra sleek with a high ponytail and tonal heels. \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Red.\u003c\/li\u003e\n\u003cli\u003ePremium stretch crepe fabric.\u003c\/li\u003e\n\u003cli\u003eFully lined.\u003c\/li\u003e\n\u003cli\u003eSquare neckline.\u003c\/li\u003e\n\u003cli\u003ePleated detail on bust.\u003c\/li\u003e\n\u003cli\u003eTapered straps.\u003c\/li\u003e\n\u003cli\u003eFit and flare skirt.\u003c\/li\u003e\n\u003cli\u003eMoulds to figure.\u003c\/li\u003e\n\u003cli\u003eInvisible zipper to back.\u003c\/li\u003e\n\u003cli\u003eMaxi length.\u003c\/li\u003e\n\u003cli\u003eModel is an XS and is wearing an XS.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"M.T","offers":[{"title":"XS","offer_id":53701392925009,"sku":"BBF3765-D - RED - XS","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53701392957777,"sku":"BBF3765-D - RED - S","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53701392990545,"sku":"BBF3765-D - RED - M","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53701393023313,"sku":"BBF3765-D - RED - L","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53701393056081,"sku":"BBF3765-D - RED - XL","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53701393088849,"sku":"BBF3765-D - RED - XXL","price":149.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/9819\/2977\/files\/helena-maxi-dress-red-dress-xs-babyboo-fashion-31861371502655.jpg?v=1778058196"},{"product_id":"hydra-mini-dress-aqua","title":"Hydra Mini Dress - Aqua","description":"\u003cp\u003eThe Hydra Mini Dress in Aqua features a stretch mesh fabric adorned with hotfix rhinestones for subtle sparkle. Its Bardot neckline and long. gently flared sleeves create an elegant silhouette. while the tightly ruched skirt with a V-shaped waistband and hem adds refined detail. This mini-length dress balances sophistication with modern style. \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Aqua.\u003c\/li\u003e\n\u003cli\u003eStretch mesh.\u003c\/li\u003e\n\u003cli\u003eLined in jersey.\u003c\/li\u003e\n\u003cli\u003eSemi-sheer mesh panel on waist.\u003c\/li\u003e\n\u003cli\u003eEmbellished with circular hotfix rhinestones.\u003c\/li\u003e\n\u003cli\u003eBardot neckline.\u003c\/li\u003e\n\u003cli\u003eRuching on centre front bardot panel.\u003c\/li\u003e\n\u003cli\u003eLong sleeved.\u003c\/li\u003e\n\u003cli\u003eFlared cuffs.\u003c\/li\u003e\n\u003cli\u003eTightly ruched skirt.\u003c\/li\u003e\n\u003cli\u003eV-shaped waist and hem.\u003c\/li\u003e\n\u003cli\u003eBodycon fit.\u003c\/li\u003e\n\u003cli\u003eInvisible zipper closure with hook \u0026amp; eye.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca title=\"tavia-scarf-aqua\" href=\"https:\/\/www.babyboofashion.com\/products\/tavia-scarf-aqua\"\u003eTavia Scarf\u003c\/a\u003e sold separately.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L.F","offers":[{"title":"XS","offer_id":53701394170193,"sku":"BBF4085-D - AQUA - XS","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53701394202961,"sku":"BBF4085-D - AQUA - S","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53701394235729,"sku":"BBF4085-D - AQUA - M","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53701394268497,"sku":"BBF4085-D - AQUA - L","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53701394301265,"sku":"BBF4085-D - AQUA - XL","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53701394334033,"sku":"BBF4085-D - AQUA - XXL","price":269.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/9819\/2977\/files\/hydra-mini-dress-aqua-dress-babyboo-fashion-1174040381.jpg?v=1778058207"},{"product_id":"hydra-mini-dress-nude","title":"Hydra Mini Dress - Nude","description":"\u003cp\u003eThe Hydra Mini Dress in nude features a stretch mesh fabric adorned with sparkling hotfix rhinestones. Its elegant Bardot neckline and long. subtly flared sleeves create a refined silhouette. The tightly ruched skirt with a V-shaped waistband and hem enhances the mini length for a sophisticated. flattering fit. \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Nude.\u003c\/li\u003e\n\u003cli\u003eStretch mesh.\u003c\/li\u003e\n\u003cli\u003eLined in jersey.\u003c\/li\u003e\n\u003cli\u003eSemi-sheer mesh panel on waist.\u003c\/li\u003e\n\u003cli\u003eEmbellished with circular hotfix rhinestones.\u003c\/li\u003e\n\u003cli\u003eBardot neckline.\u003c\/li\u003e\n\u003cli\u003eRuching on centre front bardot panel.\u003c\/li\u003e\n\u003cli\u003eLong sleeved.\u003c\/li\u003e\n\u003cli\u003eFlared cuffs.\u003c\/li\u003e\n\u003cli\u003eTightly ruched skirt.\u003c\/li\u003e\n\u003cli\u003eV-shaped waist and hem.\u003c\/li\u003e\n\u003cli\u003eBodycon fit.\u003c\/li\u003e\n\u003cli\u003eInvisible zipper closure with hook \u0026amp; eye.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.babyboofashion.com\/products\/tavia-scarf-nude\" title=\"tavia-scarf-nude\"\u003eTavia Scarf\u003c\/a\u003e sold separately.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L.F","offers":[{"title":"XS","offer_id":53701394563409,"sku":"BBF4085-D - NUDE - XS","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53701394596177,"sku":"BBF4085-D - NUDE - S","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53701394628945,"sku":"BBF4085-D - NUDE - M","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53701394661713,"sku":"BBF4085-D - NUDE - L","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53701394694481,"sku":"BBF4085-D - NUDE - XL","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53701394727249,"sku":"BBF4085-D - NUDE - XXL","price":269.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/9819\/2977\/files\/hydra-mini-dress-nude-dress-babyboo-fashion-1174040374.jpg?v=1778058211"},{"product_id":"imani-mini-dress-ivory","title":"Imani Mini Dress - Ivory","description":"\u003cp\u003eThis fun. flirty mini was made for your bachelorette. boo! Featuring a full skirt. this waist-cinching design has high apex cups. adjustable straps and is crafted from the most beautiful taffeta with a slight pearlescent sheen. Wear with platforms and a soft hair up for all the bridal shower vibes. \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Ivory.\u003c\/li\u003e\n\u003cli\u003ePremium stretch taffeta fabric.\u003c\/li\u003e\n\u003cli\u003eFully lined.\u003c\/li\u003e\n\u003cli\u003eSlight pearlescent sheen to the fabric.\u003c\/li\u003e\n\u003cli\u003eHigh apex cups.\u003c\/li\u003e\n\u003cli\u003eAdjustable shoulder straps.\u003c\/li\u003e\n\u003cli\u003eLace up back.\u003c\/li\u003e\n\u003cli\u003eFull skirt.\u003c\/li\u003e\n\u003cli\u003eInvisible zipper fastening.\u003c\/li\u003e\n\u003cli\u003eMini length.\u003c\/li\u003e\n\u003cli\u003eModel is an XS and is wearing an XS.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"R.F","offers":[{"title":"XS","offer_id":53701395218769,"sku":"BBF3758-D - IVORY - XS","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53701395251537,"sku":"BBF3758-D - IVORY - S","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53701395284305,"sku":"BBF3758-D - IVORY - M","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53701395317073,"sku":"BBF3758-D - IVORY - L","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53701395349841,"sku":"BBF3758-D - IVORY - XL","price":149.95,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53701395382609,"sku":"BBF3758-D - IVORY - XXL","price":149.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/9819\/2977\/files\/imani-mini-dress-ivory-dress-xs-babyboo-fashion-32087896981567.jpg?v=1778058214"},{"product_id":"indianna-maxi-dress-cherry-lacquer","title":"Indianna Maxi Dress - Cherry Lacquer","description":"\u003cp\u003eThe Indianna Maxi Dress in Cherry Lacquer features a deep neckline. orchid brooch with beaded chains. and a flowing chiffon skirt. Its backless design with crossover tie straps adds refined elegance. \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Cherry Lacquer.\u003c\/li\u003e\n\u003cli\u003eChiffon.\u003c\/li\u003e\n\u003cli\u003eDetachable beaded chains on waist.\u003c\/li\u003e\n\u003cli\u003eDetachable orchid brooch on centre front.\u003c\/li\u003e\n\u003cli\u003eBrooch included.\u003c\/li\u003e\n\u003cli\u003eFully lined.\u003c\/li\u003e\n\u003cli\u003eDeep. plunge neckline.\u003c\/li\u003e\n\u003cli\u003eHigh apex.\u003c\/li\u003e\n\u003cli\u003eBackless with crossover back straps.\u003c\/li\u003e\n\u003cli\u003eFull skirt. gathered into waist seam.\u003c\/li\u003e\n\u003cli\u003eThigh high split.\u003c\/li\u003e\n\u003cli\u003eInvisible zipper closure with hook \u0026amp; eye.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"T.X","offers":[{"title":"XS","offer_id":53701396463953,"sku":"BBF4082-D - CHERRY LACQUER - XS","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53701396496721,"sku":"BBF4082-D - CHERRY LACQUER - S","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53701396529489,"sku":"BBF4082-D - CHERRY LACQUER - M","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53701396562257,"sku":"BBF4082-D - CHERRY LACQUER - L","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53701396595025,"sku":"BBF4082-D - CHERRY LACQUER - XL","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53701396627793,"sku":"BBF4082-D - CHERRY LACQUER - XXL","price":269.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/9819\/2977\/files\/indianna-maxi-dress-cherry-lacquer-dress-babyboo-fashion-1176523938.jpg?v=1778058224"},{"product_id":"indianna-maxi-dress-leopard-print","title":"Indianna Maxi Dress - Leopard Print","description":"\u003cp\u003eThe Indianna Maxi Dress in leopard print features a plunging neckline. statement brooch with beaded chains. and a backless design with crossover tie straps for a refined. elegant look. \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Leopard print.\u003c\/li\u003e\n\u003cli\u003ePrinted chiffon.\u003c\/li\u003e\n\u003cli\u003eDetachable beaded chains on waist.\u003c\/li\u003e\n\u003cli\u003eDetachable abstract brooch on centre front.\u003c\/li\u003e\n\u003cli\u003eBrooch included.\u003c\/li\u003e\n\u003cli\u003eFully lined.\u003c\/li\u003e\n\u003cli\u003eBABYBOO exclusive leopard print.\u003c\/li\u003e\n\u003cli\u003eDeep. plunge neckline.\u003c\/li\u003e\n\u003cli\u003eHigh apex.\u003c\/li\u003e\n\u003cli\u003eBackless with crossover back straps.\u003c\/li\u003e\n\u003cli\u003eFull skirt. gathered into waist seam.\u003c\/li\u003e\n\u003cli\u003eThigh high split.\u003c\/li\u003e\n\u003cli\u003eInvisible zipper closure with hook \u0026amp; eye.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"T.X","offers":[{"title":"XS","offer_id":53701396955473,"sku":"BBF4082-D - LEOPARD PRINT - XS","price":279.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53701396988241,"sku":"BBF4082-D - LEOPARD PRINT - S","price":279.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53701397021009,"sku":"BBF4082-D - LEOPARD PRINT - M","price":279.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53701397053777,"sku":"BBF4082-D - LEOPARD PRINT - L","price":279.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53701397086545,"sku":"BBF4082-D - LEOPARD PRINT - XL","price":279.95,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53701397119313,"sku":"BBF4082-D - LEOPARD PRINT - XXL","price":279.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/9819\/2977\/files\/indianna-maxi-dress-leopard-print-dress-babyboo-fashion-1176523940.jpg?v=1778058227"},{"product_id":"indianna-maxi-dress-magenta-orchid-print","title":"Indianna Maxi Dress - Magenta Orchid Print","description":"\u003cp\u003eThe Indianna Maxi Dress in Magenta Orchid Print features a deep plunging neckline and a statement orchid brooch with beaded chains at the waist. Crafted from printed chiffon. it offers a full gathered skirt and a backless design with crossover straps that tie at the back. creating an elegant and sophisticated silhouette. \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Magenta Orchid Print.\u003c\/li\u003e\n\u003cli\u003eDetachable beaded chains on waist.\u003c\/li\u003e\n\u003cli\u003eDetachable orchid brooch on centre front.\u003c\/li\u003e\n\u003cli\u003ePrinted chiffon.\u003c\/li\u003e\n\u003cli\u003eFully lined.\u003c\/li\u003e\n\u003cli\u003eBabyboo exclusive orchid print.\u003c\/li\u003e\n\u003cli\u003eDeep. plunge neckline.\u003c\/li\u003e\n\u003cli\u003eHigh apex.\u003c\/li\u003e\n\u003cli\u003eBackless with crossover back straps.\u003c\/li\u003e\n\u003cli\u003eFull skirt. gathered into waist seam.\u003c\/li\u003e\n\u003cli\u003eThigh high split.\u003c\/li\u003e\n\u003cli\u003eInvisible zipper closure with hook \u0026amp; eye.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"T.X","offers":[{"title":"XS","offer_id":53701397283153,"sku":"BBF4082-D - MAGENTA ORCHID PRINT - XS","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53701397315921,"sku":"BBF4082-D - MAGENTA ORCHID PRINT - S","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53701397348689,"sku":"BBF4082-D - MAGENTA ORCHID PRINT - M","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53701397381457,"sku":"BBF4082-D - MAGENTA ORCHID PRINT - L","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53701397414225,"sku":"BBF4082-D - MAGENTA ORCHID PRINT - XL","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":53701397446993,"sku":"BBF4082-D - MAGENTA ORCHID PRINT - XXL","price":249.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/9819\/2977\/files\/indianna-maxi-dress-magenta-orchid-print-dress-babyboo-fashion-1174823342.jpg?v=1778058229"},{"product_id":"isobel-maxi-dress-sage","title":"Isobel Maxi Dress - Sage","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":15105.\"3\":{\"1\":0}.\"11\":4.\"12\":0.\"14\":{\"1\":2.\"2\":0}.\"15\":\"Arial\".\"16\":11}' data-sheets-value='{\"1\":2.\"2\":\"If youÃÆ' looking for a super soft. romantic silhouette that skims over the body and enhances your figure. meet isobel maxi. made from our silky soft satin with bias cut. features plunge neck. low back tie straps thigh high split. sage. stretch cut satin. v-neck. straps. length.\u003eIf you are looking for a super soft. romantic silhouette that skims over the body and enhances your figure. meet the Isobel maxi. Made from our silky soft satin with a bias cut. 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